Search Engine Optimization (SEO) is the art and science of enhancing a website's visibility on search engines like Google, Bing, and Yahoo. It's a crucial digital marketing strategy that helps websites rank higher in search results, driving organic traffic and potential customers.
SEO involves various techniques, including optimizing website content, meta tags, and images, improving site speed, and building high-quality backlinks. The goal is to align a website's content with the search engine's algorithms to increase its chances of appearing on the coveted first page of search results.
Effective SEO can boost a website's online presence, increase credibility, and ultimately lead to higher conversion rates. In the ever-evolving digital landscape, mastering SEO is essential for online success.
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